IMTOs VS Banks – How IMTOs are Revolutionizing the Remittance Market
1. Alternative to High Cost and Processing Time
But banks are not the only option to make international transactions anymore.
After complying with the KYC regulations, registered money transfer operators like N2Xpress facilitate instant transactions at the most affordable prices.
2. IMTOs Provide More Personalized Experience
Since IMTOs cater to a very limited audience, as compared to banks, they can easily make considerable changes in their operations. Banks, being process-oriented organizations, are more likely to follow a specific protocol and are adamant to any drastic changes.
So, basically, it is the difference between a traditional legacy and innovation.
Right from improving the mobile transfer experience to timely tweaking the platform, and giving better customer support, IMTOs have the capacity to use their innovative ideas and strategies to overcome the incumbency. Actively participating in reforms and giving value to customer feedback allows IMTOs to explore the market. They are overcoming the traditional methods by proving them as tangible differentiators to become better. Consequently, the ultimate beneficiary is the customer, who can select from a pool of competitors dedicatedly trying to upgrade their game.
3. The Derisking/De-banking Blunder
Derisking pushed millions of formal transactions from a regulated environment into an opaque space. Most of the licensed IMTOs were asked by the Central Bank of Nigeria to discontinue their services which created a lot of uproar from not just the businesses but also common people. The common people stood by the side of IMTOs and the CBN then had to reform its policies.
It is evident that online money transfer scams have increased multi-fold in the past decade. And this was one of the major reasons to take such a drastic step. However, there were more side-effects than the advantages of this step.
De-risking or de-banking caused a notable ripple in the ongoing process of a global objective. Low-Income individuals from poverty-stricken nations such as Latin America and Caribbean countries faced a huge blow as remittance is one of the major sources of their overall income. So, the only way is to find a solution instead of taking a drastic action like de-risking and creating more problems when there are already many.
It is, therefore, the responsibility of money transfer services to take banks and financial regulators into confidence. Both need to work in synergy to avoid such scenarios in the future.
This is where AML/CFT laws can ensure that every individual or business making an international transaction is identified and verified. This would help achieve the ultimate objective – to curb Money Laundering and Terror-funding.
4. Distrust in Banks
With 40% Nigerians underbanked and more than 60 million unbanked individuals, the Nigerian population is yet to actively participate in the mainstream Nigerian economy.
Underbanked individuals simply use their bank accounts to receive salaries and then transact the money all at once. On the other hand, unbanked do not own a bank account at all.
However, IMTOs give them a ray of hope. MTOs ensure that the middlemen are cut short altogether. Additionally, if one is formally associated with an MTO by providing proper documentation, he or she can rely on the organization itself that it would safeguard his or her personal and financial interests.
Authorities and banks, in collaboration, have always been opposing the rise of IMTOs.
It’s not that the Government of Nigeria (GOK) and CBN are not doing their parts. In fact, CBN has claimed to bring the underbanked rate to 20%. Even this is not a very good number for a promising nation like Nigeria. However, it is, apparently, much better than 40%.
5. The Fear of Missing Out (FOMO)
The digital age has brought with it – Peace, prosperity, and convenience. However, it’s a shame on the part of the government as well as the MTOs that they have not been able to spread awareness of the benefits that countries are missing out on.
Overcoming the incumbency of banks, IMTOs have indeed made a mark in the remittance market. And the FOMO effect is encouraging more people to sign up for something better than what they already had. Reason being, those who have opted for this change, a majority of them, if not all, availed the benefits much more than they had expected.
6. IMTOs Focus on Details
Banks have a specific policy, i.e. to expand their horizons and audience. On the other hand, the primary objective of emerging MTOs, like N2Xpress, is to enhance their verticals like a Pay Bill feature.
Instead of tapping into multiple countries, N2Xpress, at present, caters to specific demographics and operated within limited remittance corridors. For all the individuals who want to transfer money to Nigeria, Ghana, India or Kenya, the online money transmitter provides a flexible (customer-driven) yet highly secure platform.
This strategy, when implemented in the best manner, earns the trust of a specific community. In the long run, it helps emerging organizations to repeat the same feat while expanding. On the other hand, banks already have widespread connectivity and affiliation due to which most of them have similar market penetration. It could be good for business and even the stakeholders. But now, the trend is shifting.
7. Competition Among MTOs
IMTOs are constantly competing with each other. For every single international financial corridor, there are hundreds of online money transfer services. While they cut down their operational costs with the help of technology, their primary emphasis on Research and Development enables them to take a step ahead.
Instead of choosing between a well-established IMTO and a bank, a customer sending money to Nigeria deserves more. He or she needs instant money transfer to Nigeria at the cheapest rates with the ease of accessibility plus an assurance of high-grade financial security. This is where N2Xpress stands out of the rest.
Furthermore, an exponential increase in entrepreneurship and innovation has accelerated our progress. While some of the big names in the industry always try to set their monopoly, there are some who are different.